Call Us Message Us

About Denstorff Insurance Agency

We began our agency in 2006 in Carmel and in 2011 relocated to downtown Noblesville. Our priority is to meet the diverse and ever changing needs of our clients and we feel that this is best served through an independent agency. By virtue of being an independent agency we have access to several carriers. Through careful evaluation we strive diligently to put each of our clients in the best position possible.

We believe in educating our clients so that they can make informed decisions on protecting their families and businesses. It is our belief that people prefer (and make better decisions about their insurance needs) after being educated. We take the time to discuss coverage and answer any questions our clients have.

The insurance industry of today is very dynamic and changing. We often find that there are vast differences in pricing, coverage and underwriting from carrier to carrier. With each prospective client, we review their current coverage and pricing, and then put together a proposal to meet their needs. Very often we find that we can greatly improve their current situation. However, if we cannot improve on where they are at, then our recommendation will be to stay put.

Our agency is located in downtown Noblesville at the corner of 8th and Mulberry in the historic Model Mill building. The Model Mill building has a storied history that goes back 150 years. Originally the building was used to produce Kismet Flour. The Noblesville High School “Millers” are named for this product. In 1899, the Marmon family bought the building and in 1911, the Marmon “Wasp” won the 1st Indianapolis 500. Denstorff Insurance Agency is proud to be a part of this beautiful building’s history.


Russ Denstorff

I am the principal agent of Denstorff Insurance Agency. After 14 years in the ministry, I transitioned my professional career into the financial services industry, and as part of this transition I began Denstorff Insurance Agency in 2006. I live in Noblesville with my beautiful wife, Susan, and we have 5 children. Along with my passion for my Christian faith and family I enjoy several sports… especially football (Colts) and golf.


Betty Petrick

I have resided in Noblesville for over 20 years with my husband Steve, 3 daughters and golden retriever, Finley. I am a native Buckeye with degrees from The Ohio State University and an MBA from Capitol University. I enjoy playing golf, antique quilts, volunteering at Agape Therapeutic Riding Center in Cicero and OSU football.


Michele Merchant

I am a producer at Denstorff Insurance Agency. I’ve been in insurance for over 10 years. I started out adjusting Auto and Home claims and then I moved into marketing and sales. I was born in Carmel and currently reside in Indianapolis with my husband, Gerard, and our 3 beautiful children. Both my husband and I actively participate in our church Youth Department and weekly services. Outside of church activities, our kids’ sports and work I teach dance fitness classes around Indianapolis and Zionsville.

Whether you require home, car, business or life insurance, call the Fishers insurance experts at Denstorff Insurance Agency for protection and peace of mind. We will work tirelessly so you get the coverage that brings you security without costing an arm and a leg.

Making sure that you, your business, or family are protected is what we do! Contact us today! We look forward to hearing from you!

asi logo
aaa logo
grange logo
guide-one logo
donegal logo
nationwide logo
hanover logo
progressive logo
safeco logo

Need Insurance? Find Comprehensive Insurance Plans Here

Call Us Today

Ready to find the insurance plan that’s a perfect fit for you? Denstorff Insurance Agency is at your service.

Give us a call now to speak with an expert.

Contact us now to get a free estimate
Captcha code Refresh Captcha